Martin City Brewing Company - Station 7

Can a Draft Problem Come Back After You Fix It?

One venue, Station 7, a Martin City Brewing Company location. Data from June 2025 through August 2026. High volume site, over a million ounces through the taps in the reporting window, so the dollar figures scale accordingly.

What we measured

We installed in June 2025 and synced to the POS. Every pour recorded against every sale, 96 data points every three seconds.

At install, Station 7's PourScore read 61.3%. Close to four ounces in ten left the tap without reaching a ticket. In one seven day window, unsold poured beer came to $3,705.80.

What calibration did

We corrected what the data exposed: lines pouring outside spec, temperature and pressure out of range, sanitation past due.

The following seven day window, unsold poured beer came to $63.91. Same taps, same guests, same length of week. A 98% reduction.

What it added up to

June 2025 through August 2026:

PourScore: 61.3% to 91.4%, a 30.1 point gain
Recovered revenue: $76,954.17
Beer saved: 120.5 kegs, or 14,937 pints
Return on Floteq spend: 11.8x
Annualized run rate on recovery: $71,034.62

Volume did not change over that period. No new taps, no menu change, no price increase.

Then it drifted back

Station 7 later fell off target.

Temperature moved out of range. Pressure moved out of range. Lines ran past their cleaning window. Across a single reporting window we logged alerts in the thousands on all three.

None of that is visible from the floor. A line running warm pours the same way it did the week before. A line past its cleaning date looks identical to one cleaned yesterday. The beer still reaches the glass. The ounces stop matching the tickets.

Why drift is the normal condition

This is the finding that matters more than the recovery number.

A keg room is a live system. Temperature moves with ambient conditions and cooler performance. Pressure moves with gas supply and regulator drift. Sanitation degrades on a schedule nobody follows perfectly. Staff turns over.

None of those variables hold still, so no correction to them holds still either. An audit gives you a measurement. It does not give you a measurement that stays current.

Station 7 shows both ends of that. A site can move 30 points in the right direction and still slide back when the underlying conditions change.

What continuous measurement changes is the interval. The first $3,705.80 accumulated across a week before anyone could see it. The drift was flagged as it happened, on the specific lines, with the specific causes.

Why this matters across locations

Station 7 is one keg room. Most groups run ten, twenty, or fifty, each drifting on its own schedule for its own reasons.

Without a shared measure, every venue reports its own version of fine and the spread stays invisible until it reaches the annual. With one, you see which site is losing ounces and on which lines, in the week it starts.


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